John to sponsor Dons kit

Wed 09 Jul 2014

Deal with John and Nerdfighters announced

AFC Wimbledon are pleased to announce John Green and the Nerdfighting community as our new back of shorts sponsor for the 2014-15 season.

John Green, who is the driving force behind the Nerdfighters, has been extremely busy with the launch of a film based on his novel ‘The Fault in our Stars’, which premiered in the UK on the 19 June.

John has great admiration for what has been achieved at AFC Wimbledon and has agreed to further extend his sponsorship after first getting involved with the club in January. 

“I am delighted to take the Nerdfighting Community’s sponsorship of AFC Wimbledon to the next level,” said John. “I’m very grateful to AFC Wimbledon for giving us the opportunity to increase our support and I can’t wait to see the players kick-off the new season in the fantastic new kit.”

John Green has posted a video talking about the sponsorship deal in his latest update for the Nerdfighters and this can be viewed by clicking on  Kit Deal .

Ivor Heller, Commercial Director at AFC Wimbledon, praised John’s commitment to the club.

“I would like to thank John and all of the Nerdfighters for their continued support," Ivor said. "We are extremely excited for the new season and we are looking to further develop the relationship between John, the Nerdfighting community and AFC Wimbledon.”

The logo on the kit features the popular Nerdfighter catchphrase DFTBA, meaning Don’t Forget to Be Awesome. Viewers of John’s YouTube videos with his brother have been using the phrase since John mentioned it in a video blog seven years ago.

As we mentioned in our previous  announcement , John teamed up with his brother Hank to create a You Tube channel called vlogbrothers in 2007. The channel utilised video blogs as a way of the brothers communicating with each other from different parts of the USA. Since then, vlogbrothers has gained an international fanbase known collectively as “Nerdfighters” and has been involved in charity work.

A key element of the channel has involved You Tube users from around the globe posting blogs of themselves playing video games and vlogbrothers now has over 1.6 million subscribers and 400 million total video views. In recent times, John Green created a new FIFA video game team called the AFC Wimbledon Wimbly Womblys.

Nerdfighters are one of the largest groups on the microfinance site  kiva.org , and have now lent more than £2million to mostly female entrepreneurs in the developing world. Other charity projects include funding the construction of a pond sand filter in a village in southern Bangladesh, sending a cargo plane full of supplies to Haiti to aid rebuilding efforts after the devastating 2010 earthquake, and the annual 48-hour charity drive: the Project for Awesome, which last year raised over $800,000 for various charities.

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