Watch new campaign video on You Tube
There has been a great response from Dons fans for our campaign in support of War Child and the AFC Wimbledon Foundation.
.War Child With seven days having passed since our launch, a total of 302 earphones have now been sold with three weeks still left to reach the target of 500. To view a new video featuring Oscar from the Democratic Republic of Congo and Bayo Akinfenwa, click on
In the video, Oscar, who attended the Wimbledon versus Cheltenham game last season, said: “War Child raises money and helps children like me who are in war zones. In countries like these there is lots of fighting so War Child helps them have a childhood.”
The campaign asks supporters to pre-order a high-spec pair of earphones for £20 that are designed in the AFC Wimbledon colours with a War Child mic. The initiative is focused on raising funds for both organisations, while also raising awareness for these great causes through branded earphones.
to view our campaign page, which features Neal Ardley, Bayo Akinfenwa and Ade Azeez showing their support in a promotional video. Your AFC Wimbledon Click on
A football league team has never before used crowd-fundraising as a method to raise funds for charity in conjunction with a branded product. Asking supporters to pre-order the earphones, which will only be made to meet demand, eliminates the financial risk for charities. When selling merchandise to raise funds, organisations are usually forced to pay up front costs and could be left with excess stock going to waste.
Deviating from the traditional low quality charity merchandise, Wear Your Support have designed and branded high spec and limited edition earphones for AFC Wimbledon. The earphones compete with other branded products on the market in the £20-30 price range.
For the first time, fundraising organisations are now able to compete with the buying power of large corporations by using the platform. The launch of this campaign with War Child and the AFC Wimbledon Foundation sees a major step towards the future of fundraising. The aim is for supporters to b able to trust fundraising organisations to provide quality, functional, everyday products that compete with big brands and retailers.
AFC Wimbledon will be sharing the profits of each pre-order 50/50 between the AFC Wimbledon Foundation and War Child.