Our announcement that we are launching a new lager has so far been very well received and the club are delighted to reveal more details about selling arrangements for Friday.
An article was today published in the London Standard about the lager brewed by our partners at the Wimbledon Brewery and Commercial Director Ivor Heller will this afternoon be speaking about the launch on Talksport 2 (Ray Stubbs Show from 2.15 pm).
As part of Friday's launch at the Burton Albion pre-season friendly, we will be selling the bottled lager in the middle bar with supporters able to try it there and then. There will also be 'off sales' with bottles of six or 24 available in the middle bar for fans to take away with them. This will be in middle bar about 20 minutes after the final whistle.
The following prices will apply:
6 at £2.50 per bottle
24 for £54 (£2.25 a bottle)
The Presidents Lounge and Middle Bar only will be open on Friday with both open from 5.00 pm.
The choice of name for the lager is significant for two reasons: 1889 was the year that Wimbledon Football Club (then known as 'Wimbledon Old Centrals') was founded, and it was also the year that the original Tower Brewery in Wimbledon Village burned down.
Today's Wimbledon Brewery logo features a phoenix rising from the flames of the old brewery.
All proceeds from the sale of these first 2,000 bottles will go towards the club's running costs. The beer will enjoy its official launch at the pre-season friendly on Friday versus Burton Albion, who are appropriately enough known as 'The Brewers'.