Skip to main content Skip to site footer
Club News

AFC Wimbledon achieves EFL Family Excellence award

Dons hit the mark by providing opportunities for families and young supporters

26 April 2018

The club has once again been awarded Family Excellence status by the EFL.

Now in its 11th year, the award recognises continuous improvement and best practice in family engagement across the leagues and supports clubs' efforts to attract and retain young fans of the future.

AFC Wimbledon is one of 56 EFL clubs to achieve the honour, a record number this season with 53 having achieved the status in 2016/17.

EFL clubs received two 'mystery family' visits throughout the season, with their feedback and reports determining whether each respective club would achieve 'Family Excellence' status. The Family Excellence Scheme is an ongoing consultation programme which aims to drive continuous improvement and best practice in family engagement across the leagues and support clubs' efforts to attract and retain young fans of the future.

New for this season, 10 clubs have achieved 'Gold Award' status for outstanding family engagement across the assessment visits.

EFL Chief Executive, Shaun Harvey, said: "It is hugely encouraging to see the continuous development and improvement made by EFL Clubs in offering engaging match day experiences for families. For over a decade, the EFL's Family Excellence Scheme has helped to produce positive and impactful change across the leagues, helping to drive a real focus on matchday entertainment, facilities and the overall experience on offer for families, and ultimately to assist in growing attendances.

"Its impact continues to be notable with several Clubs gaining strong industry-wide reputations for offering true family value and a consistently high level of service and innovation. The EFL will continue to work with clubs to help drive change and support the continued effort to attract and retain future generations of supporters. Congratulations to the clubs that have achieved Family Excellence status and to those that have been awarded Gold status in its inaugural year."


Advertisement block