AFC Wimbledon have teamed up with FansBet for 2019/20 with profits received from the unique partnership going back to support fan-related projects.
A video, put together by FansBet, features Dons Trust Board member Cormac van der Hoeven, who explains more about the partnership, and it includes interviews with Wally Downes and Anthony Wordsworth about the club's rise.
Click on the link below to watch the video.
FansBet have established relationships with supporters’ Trusts and organisations around the country and a partnership with them will have financial benefits for the Dons Trust. FansBet will give 50 per cent of its profits back to support fan-related projects. In return, the DT will do occasional tweets to promote special bets offered by FansBet to Wimbledon supporters.
Joe Palmer, AFC Wimbledon’s Chief Executive, said: “With the sensitivities around betting partnerships, we felt FansBet’s unique model offered a more responsible approach to a betting partnership and one that has a closer fit with us as a club. It is also a great opportunity for us to explore commercial opportunities with a new organisation who are determined to break the mould within their sector."
Jack Taylor, CMO of FansBet, said: “Here at FansBet, we’re passionate about causes that matter most to supporters and that’s why partnering with fans-owned AFC Wimbledon made so much sense. AFC Wimbledon are moving to a new stadium very soon, and we wanted to help fund that. As football fans ourselves, we’re excited to see the next stage in Wimbledon’s history become a reality.
“To help even further, we’ve decided to give the hospitality and matchday tickets that were part of the agreement back to the club so they can be resold. Again, this is to help do our bit for the new stadium, while also getting more passionate Dons in the stands backing the team. As part of the partnership we’ve also teamed up with The Dons Trust, so when supporters sign up to FansBet they can select them as their fan partner, and a portion of our profits will go back directly to them.”
If supporters don’t select a partner on sign-up, FansBet decides where the money goes. In the past, FansBet has given money back to fund things such as away day travel, supporting fanzines, supporter projects and fan-led community projects.
Please note that this is for people over the age of 18.