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More top awards for our incredible heroes

24 September 2021

AFC Wimbledon was in the national spotlight once again last night thanks to our heroic fans and volunteers.

The Dons Local Action Group picked up their sixth prestigious award - this time winning the Covid community response category in the Football Business Awards.

And our inspirational Plough Lane Bond was also recognised in the Best Club Marketing section.

Delighted DLAG co-founder Xavier Wiggins said: "It's a tremendous honour to be recognised in this way and a glowing tribute to everyone who has worked so hard and selflessly to help people out in the community."

DLAG have already scooped five top awards for their incredible work since the Covid pandemic first struck - including the nationwide Sports for Social Change crown alongside Marcus Rashford.

"One of the core principles of our club is our determination to be a force for good in the community," added Xavier, who was recently awarded the British Empire Medal in the Queen's Birthday Honours."

"Being more than just a football club is what defines us and sets us apart, and these awards suggest we are getting it right." 

The Plough Lane Bond gained national recognition after it raised a colossal £5.5million to help us complete the construction of our new stadium.

"When we had the idea for the Plough Lane Bond, it was clear we were going to need to come up with a big PR campaign to make sure we really achieved the reach we would need to be successful," explained one of the co-founders Damian Woodward.

"I’ve known the managing director of Cake, Rosie Holden, for years and I called her up with my begging bowl for some help to deliver this."

"She was amazing, providing staff and facilities at no cost to us and the rest is history. The whole campaign was turned around in less than four weeks, which by any standards is a miracle, let alone with no budget! We owe her and the team a huge debt of gratitude."

Since DLAG began, over 2,000 volunteers have collected and distributed many thousands of vital food boxes to vulnerable people struggling on their own. 

On top of that they have also distributed laptops to children so they can home school and even helped deliver furniture to families in need.

"We started as a response to the Covid pandemic but we have kept on growing ever since," added Xavier.


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