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Club News

Changing the game with Trickshot

A groundbreaking project

6 December 2022

Club News

Changing the game with Trickshot

A groundbreaking project

6 December 2022

Back in September, the Dons partnered with start-up content creators Trickshot to explore what is possible with 3D data capture – producing some eye-catching results!

Working with Move.ai (a markerless motion capture partner) we set up 12 cameras to capture players’ on-pitch movements, tracking 30+ parts of the body. This data enabled Trickshot to create a host of new experiences for fans.

To start, Trickshot has been working with Academy players to test out the different experiences. In the time since then Trickshot have been working closely with our social media team to produce dynamic new content as well as empowering us with tools to create our own 3D content going forward.

See what Trickshot has to offer by watching the promo video below.

Trickshot Founder Simon Thompson said:

“It has been amazing to work with AFC Wimbledon to demonstrate some of the many types of fan experiences that will be possible in the future. It’s been wonderful to find a club that shares our passion for innovation and finding new ways to engage with fans.

“Our mission is to bring sports fans closer to the game, therefore, the next stage for us is capturing the big moments in the stadiums. Fans want to recreate that bicycle kick they saw at the weekend or to feel like they were there as the action happened. We look forward to working with sports rights holders to bring these experiences directly to the fans.”

AFC Wimbledon Content Executive Chris Thorpe said:

“We decided to partner with Trickshot as we wanted to be part of something that was fresh and innovative. Creating new experiences for our fans is at the forefront of AFC Wimbledon’s ideas, so with this is mind we are certainly open to working with Trickshot’s expert team again in the months ahead.

"The experiences created so far are like nothing I have seen before in football and for this reason I will be maintaining a keen interest in what the team comes up with next.”

ABOUT TRICKSHOT

Trickshot is a content creation platform. It ingests 3D data (Data capture agnostic) from any field of play and enables a non-technical user to produce 3D experiences. It gives them the creative options to select the clips, the players, the environments, the avatars, the effects and the camera paths.

Once the experience has been created, Trickshot can be used to export 2D content or connect to various “New Worlds” in 3D. For example, the ambition would be that within five minutes of a key event happening on the pitch, the fans could engage with that moment on AR social apps and within gaming environments.

Please direct all enquiries to Simon@trickshot.dev

PICS: Lucy Dixon


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