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Club News

Our new app shows world how to make football more accessible

We've teamed up with picturepath to help our supporters

24 February 2022

AFC Wimbledon is proud to become one of the first clubs in the world to launch a brand-new app designed specifically to help fans with additional needs when they come to a game.

Simply turning up at The Cherry Red Records Stadium is something many of us take for granted.

But for some supporters, in particular those with autism, the large crowds, loud cheering, floodlights, sights and sounds synonymous with a match-day can induce significant anxiety that stops many from attending.

To help tackle this, we have teamed up with picturepath, who have produced a digital timeline that enables fans who might typically struggle in a heightened sensory environment.

The app reduces sensory stress by seeing, planning and preparing each stage of a matchday visit - helping fans to better manage their expectations as they come to the ground and therefore help reduce their anxiety.

By using images of key areas within our stadium - such as entrances, routes to seats, toilets, catering and hospitality - the app builds a visual timeline which fans can then follow to guide them through their visit.

Our chief executive, Joe Palmer, said: "I'm extremely proud that, once again, our club is helping show the world how to make football as accessible as possible.

“Inclusivity is something we take very seriously and this innovative app further strengthens our offering for fans, particularly those with additional needs."

Picturepath was founded by Richard Nurse, who created the app after his son was diagnosed with autism. The visual timeline software is now successfully being used by schools throughout the UK and internationally to support children with special educational needs.

The app will launch on Saturday so fans can use it for the first time ahead of our home game against Doncaster Rovers.

To download, simply go to the Apple or Google play stores.

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