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Teaming up with Seat Unique for new hospitality experience

A great way to enjoy a matchday at AFC Wimbledon

19 January 2022

We are delighted to announce that we’ve teamed up with Seat Unique to launch a fantastic hospitality option for our supporters on matchdays.

Seat Unique, the premium ticketing marketplace, has exclusively powered our online hospitality sales since September 2021. The partnership has got off to a tremendous start, due to the successful digital transformation of the club’s hospitality booking process - and subsequent increase in sales. 

Our relationship with Seat Unique has now been extended to help us improve the in-stadium hospitality experience. The move to our new stadium has greatly increased our hospitality capacity with eight corporate boxes, two lounges and a large event space, all perfect for celebrating special occasions with friends and family.

Digitalising AFC Wimbledon’s hospitality services and enhancing package features is directly aligned with our mission of making once in a lifetime matchday experiences accessible for all.

The picture above shows (left to right) Ivor Heller (our Commercial Director), Robin Sherry (Seat Unique CEO and Founder), and Pietro Palladino (our Commercial Executive).

Read on to find out more about the new and exciting VIP package!

Introducing The Seat Unique Box Experience

In addition to providing its white label services, Seat Unique has been working closely with us to deliver unique VIP matchday experiences for fans. One such initiative is the new Seat Unique Box Experience package.

The 14-seater box is located near the halfway line and boasts panoramic pitch views, premium padded seating, a complimentary bar, buffet, and enhanced entertainment features, including access to a Playstation 5 on which guests can play FIFA 22. This supports the club’s commitment to enhancing its in-stadium fan experience and hospitality offering.

The Seat Unique Box Experience is bookable for both individuals and groups of up to 14, and can be purchased for exclusive use, subject to availability. Fans can access the box two hours before kick-off, where they will receive a welcome drink on arrival and have a dedicated host. 

After the final whistle, fans will have access to the hospitality bar for up to one hour. Or, you can continue to soak up the matchday atmosphere at The Phoenix Pub (By The Horns Brewing Company).

The Seat Unique Box Experience is available for the remaining fixtures below:

  • AFC Wimbledon v Shrewsbury Town - Saturday 29th January 2022
  • AFC Wimbledon v Cheltenham - Tuesday 1st February 2022
  • AFC Wimbledon v Rotherham United - Tuesday 8th February 2022
  • AFC Wimbledon v Doncaster - Saturday 26th February 2022
  • AFC Wimbledon v Lincoln City - Saturday 12th March 2022
  • AFC Wimbledon v Cambridge United - Saturday 26th March 2022
  • AFC Wimbledon v MK - Saturday 9th April 2022
  • AFC Wimbledon v Wycombe Wanderers - Monday 18th April 2022
  • AFC Wimbledon v Accrington Stanley - Saturday 30th April 2022

Fans can take a virtual 3D tour of the new hospitality facility at The Cherry Red Records Stadium. This immersive viewing experience is specifically designed to improve the customer experience and can be accessed via the Seat Unique website .Giving fans the option to view the facilities pre-purchase allows for better decision making in the buying process.

The Seat Unique Box celebrates the history of AFC Wimbledon with stunning mural

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Thanks to Seat Unique and its partnership with The Bark Group , an amazing mural was designed for the box. It depicts pivotal moments in AFC Wimbledon’s history, including The Crazy Gang’s famous 1988 FA Cup win, our promotion to the Football League in 2011, and features club legends such as Vinnie Jones and Luke Garrard. The mural is a wonderful celebration of our achievements, as well as the grit and determination we are renowned for.

Our Commercial Director Ivor Heller, said: “Seat Unique has been a great addition to the club. It has made booking for hospitality an easy process and has already started to improve our numbers. As an online solution, it somehow does not take away from the personal service that we have managed to maintain from our previous stadium to our shiny new home. We look forward to a long and fruitful partnership with Seat Unique.”

Robin Sherry, CEO & Founder of Seat Unique, said: “We are delighted to expand our partnership with AFC Wimbledon. As a company passionate to provide unique and unforgettable experiences, we love the story of the club and the amazing hospitality provided to fans. I am grateful that we are able to offer the Seat Unique Box Experience, which gives fans the opportunity to enjoy a thrilling game from the comfort of the hospitality box with complimentary drinks, a pre-match meal and entertainment.”

Fans can book official AFC Wimbledon hospitality packages for all remaining 2021/22 home fixtures from £62 per person (+ VAT) through the Seat Unique website .

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The image above shows the pitch view from the Seat Unique Box.

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The picture above shows the view from premium padded seats near the halfway line, outside the Seat Unique Box.


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