AFC Wimbledon are delighted to announce the appointment of James Woodroof as our new managing director.
In this role James will oversee our business, brand and stadium operations, leading the Club’s executive team and staff.
James is currently chief marketing and communications officer at Crystal Palace, and over his seven years there has led several notable projects, including two documentary series and a digital transformation programme.
James will join us in March and will report into the AFCW PLC board.
Prior to joining Crystal Palace in 2017, James worked for Liverpool FC and the England & Wales Cricket Board, with roles in content, marketing and public relations.
James said: “First and foremost, I would like to thank the board for placing their trust in me to become the Club’s new managing director. It is a privilege to be appointed to the role.
“I very much hope that my experience gained in the sports industry, particularly over the last seven years at Crystal Palace, will help me to drive the continued growth of this iconic club.
“The Wimbledon story is nothing short of remarkable. And with a supporter base that is capable of getting the Club to where it is today, the potential is enormous.
“As a local resident, I have seen first-hand the positive impact that the Club, its players, commercial partners, staff and volunteers have on our community.
“I look forward to meeting my new colleagues, supporters, and its partners in March. In the meantime, I wish all the staff and players across the Club the very best of luck over a packed festive period and beyond. I can’t wait to get started.”
AFC Wimbledon chair Mick Buckley added: “James has emerged from a recruitment process attracting hundreds of applicants, all recognising our club’s potential. Working with our recruitment partner EISG, we interviewed eight candidates, then a final four.
“They were all high-quality candidates, but James’s experience and his vision for taking the Club forward made him our first choice.”
Kris Stewart, who was AFC Wimbledon’s founding chair in 2002, has been volunteering his time recently to support the exec team and staff as they continue to grow the business. Kris has agreed to keep helping out until March and the board would like to thank him for his ongoing contribution.